Concept Design: edible. Magazine
Radically niche, edible. features artists whom through; clever juxtapositions, meticulous styling and innovative techniques transform food from subject to medium. No longer merely a still life used to study shadow and light, food is elevated to a genuine objet d'art. edible.'s style is clean and non-traditional with no fluff. Purposeful, intentional and inspiring, these are the words that describe edible. Balanced typography design is the vehicle that will help tell the story of each piece. Pioneering advertisers. As we blaze a new trail in a well established market, edible. asks its collaborators to share this vision on our journey as well.
Brief: Design the prototype issue for inclusion in the media kit.
An editorial design was chosen for this project, allowing for the viewer to sit with each piece in order to develop a connection with and appreciation for the visual stories being told. From cover to cover, the manipulation of food into an artistic expression remains the focus. Maintaining balance and harmony between the selected images and the typographic layout was key so the utilization of the golden ratio led my design choices throughout the process. I wanted to ensure that every element of each spread contributed to telling of its story. This held true when designing the ads as well.
